Elevating matcha into a conscious, health-driven lifestyle experience.
Elevating matcha into a conscious, health-driven lifestyle experience.
Elevating matcha into a conscious, health-driven lifestyle experience.
Larga Vida's project involved defining a clear digital presence and brand identity that could effectively communicate its mission, values, and services to a diverse audience.
My role focused on translating the project’s vision into a conscious user experience, aligning brand strategy, content structure, and visual design to create a clear, accessible, and emotionally resonant welness brand.
As the matcha culture is growing, we are elevating the level of consciousness about all the benefits of drinking matcha and how it can boost your health.
As the matcha culture is growing, we are elevating the level of consciousness about all the benefits of drinking matcha and how it can boost your health.
We remain commited to make improvements on the development of the brand, analizing the user experience and journey throughout their lifestyle activities. In the near future Larga Vida will be presenting their products in local wellness centers.
