A fresh Rebranding Journey for Mental Health Consciousness
A fresh Rebranding Journey for Mental Health Consciousness
A fresh Rebranding Journey for Mental Health Consciousness
RNC Foundation required a complete rebranding and website design to better communicate it's mission, values, and social impact. The existing brand lacked clarity and consistency, making it difficult for users, donors, and partners to fully understand the RNC foundation’s purpose and engage with it's initiatives.
My role focused on bridging the RNC foundation’s vision with user needs through a human-centered and strategic approach. I led the rebranding process by defining a clear brand positioning, developing a visual identity, and translating these elements into a structured and intuitive digital experience.
For this website, I designed the Information Architecture and User Journeys to guide different audiences like donors, volunteers, and partners toward clear actions.
The final result is an accessible, and engaging platform that strengthens the RNC foundation’s digital presence and supports it's long term growth.
For this website, I designed the Information Architecture and User Journeys to guide different audiences like donors, volunteers, and partners toward clear actions.
The final result is an accessible, and engaging platform that strengthens the RNC foundation’s digital presence and supports it's long term growth.
RNC Foundation now has a high value on their projects and services offered, symbolizing not only social impact but also a commitment with mental health initiatives.
